Q: Do you have general mixing instructions for #mydentity colour?
Of course, please visit the Education Section of our website where I share everything from technical education to signature techniques and all of my secret formula tips in between.
Q: Can I use a different brand’s developer?
Never, both #mydentity Permanent and Demi-permanent colour were specifically formulated to work with #mydentity Developer (Demi-Permanent 6V and Permanent 10V-40V). I cannot guarantee consistent results, or the fabulous Lavender Fragrance if another brand’s developer is used.
Q: Do I need to use developer to activate the Direct Dyes?
No Developer is needed.
Q: Do I need to use developer to activate the Dual Boosters?
No Developer is needed; however, Dual Boosters can be mixed with Permanent or Demi-Permanent Developer (6-40V) to reach your desired consistency.
Q: Can #mydentity Dual Boosters be added into any of the colour cremes?
Yes, they were formulated with the ability to be mixed with any of the colour cremes to create custom tones.
Q: Why are they called Dual Boosters?
Because they can be used in 2 different ways – 1: Direct Application or 2: to Customise, Boost, Correct, or Neutralise any #mydentity formulation.
Q: Can #mydentity colours be intermixed?
Of course – I can’t wait to see your #mydentity creation!
Q: Does #mydentity haircolour contain ammonia?
The ammonia level of each shade is different, but the average is 2%.
Q: Does #mydentity haircolour products contain PPD/PPT
Ingredients vary by product. If the shade contains PPD, it will be listed on the package.
Q: Where are #mydentity products manufactured?
All #mydentity colour creams, developers, and lighteners are formulated and manufactured in the U.S.A..
Q: Will the Direct Dyes stain my skin, clothing, etc.?
Yes, I recommend using gloves and a protective barrier creme around your client’s hairline.
Q: How long does #mydentity colour last?
Like all colour lines, there are a variety of factors that play into colour longevity including what type of colour you used, the specific application and process, the client’s hair type (porosity, level, care, etc.). For most people, tones last: up to 50 shampoos for #mydentity Permanent haircolour; up to 50 shampoos for #mydentity Demi-Permanent haircolour; up to 25 shampoos for #mydentity Direct Dye
Q: How does the colour fade?
With #mydentity, colour fades true to tone.
Q: Can I use Olaplex® with #mydentity?
Of course, Olaplex® can be mixed with all #mydentity colour.
Q: Are #mydentity products tested on animals?